Friday, November 9, 2007

KQRS lawyers are busy, so you should listen more

This image graces a billboard at Seventh and Portland in downtown Minneapolis, but it's just not working for me.

As you might remember, KQRS ticked off the American Indian community last month after "Morning Show" hosts suggested that genetics and incest are to blame for high suicide rates on the Red Lake Indian Reservation.

I thought it was a stupid thing to say. Tribal leaders said it was a stupid thing to say. And we all figured KQ's management agreed.

The station apologized for the comments and agreed to a host of concessions, such as allowing equal time for positive stories in tribal communities and airing announcements for a suicide hotline.

So what is this billboard really trying to say? (Other than shock jocks stopped being cool around the turn of the century, but we missed the memo.)

Here's the best I can come up with:
KQ says dumb things
Lawyers will defend the dumb things said on KQ
You should listen to KQ more

Chino Latino billboards were at least clever. This one? Not so much.

Read More...

[Source: Minnesota Lawyer Blog]

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